thinking: a brand is not something you can design.
You may be saying to yourself: “But we hear about branding all of the time. Lots of companies do branding.”
They might think they do, but they don’t. No one company can do branding, for themselves or for anyone else.
So if branding is not a service anyone can offer, but branding is indeed something applied to a company, then who does it?
To a degree, you do. Your friends do it, and everyone else in the world for that matter, each in their own way. We do it too, not as a company but rather as individuals just like you. We certainly wouldn’t dream of billing for it, that’s for sure. Here’s why: (more…)
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