right topo image left topo image

our new work

new work / web design: bliss pictures website redesign


Most photography websites created in the past decade have been driven by Flash, and for good reason: Flash provides an excellent framework for very rich multimedia experiences, allowing for a seamless blend of audio, animation, and engaging interactivity. Photography portfolio websites really shine in this medium, and a whole marketplace sprung up just to sell Flash portfolio templates to photographers.

Then on April 3, 2010, the iPad arrived. (more…)

One Comment. Categorized as new work, website design.

AIS Reboots Its Identity

November 7, 2012

new work: aviation intertec services identity + website redesign

Aviation Intertec Services (AIS) is a provider of aircraft maintenance software and client solutions to medium-sized carriers and fleet service companies all around the world, such as Porter Airlines. For the past decade, their focus has been on developing their flagship software suite, RAAS (Remote Aviation Access System). But now they’re turning toward their marketplace in earnest. (more…)

No Comments. Categorized as graphic design, identity, new work, website design.

new work: signature financial website redesign

Signature Financial logo

A new website for Signature Financial, a Thunder Bay-based accounting and professional office services company serving the region and beyond. The redesign is a better reflection the company’s current offerings as well as their current character.


No Comments. Categorized as new work, website design.

The Colour of Theory

December 22, 2010

new work: “cultures of militarization” cover design

York University’s TOPIA: Canadian Journal of Cultural Studies is just that: a scholarly journal in cultural and Canadian studies, providing a venue for current research in cultural studies for scholars who share a concern with cultures, nationalities, technologies, environments, identities and the politics of space and time. Issue #23-24, Cultures of Militarization, is the latest in over 10 years of publication. eleven-seventeen has been providing cover design for TOPIA for many years, though this special double-issue presented a number of new opportunities worth mentioning. (more…)

No Comments. Categorized as graphic design, new work.

new work: Save a Heart Ball

Save a Heart Ball

Not too long ago, every single patient in Thunder Bay and region who needed angioplasty had to go to another centre to receive treatment, such as Winnipeg or Toronto. Given that Thunder Bay is geographically isolated, travelling so far to receive treatment was inconvenient, expensive, stressful for everyone involved, potentially risky, and made recovery problematic.

In response to this crisis, the Thunder Bay Regional Health Sciences Foundation created the Northern Cardiac Fund to expand local cardiac care services. In 2005, the Save a Heart Campaign was conceived to assist in the fund-raising and awareness-raising effort, culminating in a gala event every November, the Save a Heart Ball. (more…)

No Comments. Categorized as graphic design, new work, website design.

Bringing the Layers Together

September 16, 2010

new work: thunder bay film experience

Thunder Bay Film Experience logo

The Thunder Bay Film Experience is an online resource for local and out-of-town film producers to find talent and locations in Thunder Bay and region. It also provides an overview of the region’s burgeoningĀ film community, including its long history and its impressive list of films currently in production. In essence a film commission, the idea was initiated by a coalition of local film producers and brought to life by Thunder Bay Community Economic Development Commission (CEDC). eleven-seventeen was brought in to provide a website content strategy and design to satisfy the needs of a diverse film community. The design had to work within the City of Thunder Bay’s content management system, and be supported by an identity system to protect the project as it grows. (more…)

No Comments. Categorized as identity, new work, website design.

Something NEW

September 3, 2010

new work: Northwest Employment Works

Northwest Employment Works

When the Province of Ontario unveiled its new Employment Ontario training and placement programs, many service providers needed to make some identity changes to better reflect their new mandate. Job Connect, the largest employment service provider in Northwestern Ontario, chose us to help them make this shift with a new identity and collateral, including visual identity standards. (more…)

No Comments. Categorized as graphic design, identity, new work.