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Please be Seated

June 10, 2014

please be seated

It’s been nearly six years since Krista and I started working together as eleven-seventeen. In that short time, we’ve learned a lot, forgot some more, had some wonderful victories and our share of defeats. Ultimately, we’ve accomplished more than we expected and, more importantly, learned more about what eleven-seventeen really is and ought to be.

During the past year especially, we’ve confirmed what truly are our personal and professional priorities. At the same time, naturally, we’ve become more certain about what we are not and should not be. So over the next few weeks, this site will be changing to reflect this new focus.

So it’s been a fun six years, and we’re excited to see where things go from here. So hang on while we turn a corner. Maybe put a seat belt on.

things we like / diversions: nashville’s hatch show print shop

The wood type poster style has seen a resurgence over the past few years, informing a lot of what’s popular and trendy today. But most of what we’re seeing today is done digitally; designed on computers, and produced on either offset presses or digital printers.

So it’s nice to see some of the original production method still being used (and popular), like at Nashville’s Hatch Show Print shop, which is preserving the typographic, design, and printing method that’s such a endemic part of North American communication history.

Audible Made Visual

April 13, 2013

things we like: camerata de lausanne visual identity


Designing for musicians or musical organizations is tricky business at the best of times, and especially so for classical ensembles. How do you represent the value of something so intangible, emotionally rich, and historically charged in visual form? (more…)

new work / web design: bliss pictures website redesign


Most photography websites created in the past decade have been driven by Flash, and for good reason: Flash provides an excellent framework for very rich multimedia experiences, allowing for a seamless blend of audio, animation, and engaging interactivity. Photography portfolio websites really shine in this medium, and a whole marketplace sprung up just to sell Flash portfolio templates to photographers.

Then on April 3, 2010, the iPad arrived. (more…)

AIS Reboots Its Identity

November 7, 2012

new work: aviation intertec services identity + website redesign

Aviation Intertec Services (AIS) is a provider of aircraft maintenance software and client solutions to medium-sized carriers and fleet service companies all around the world, such as Porter Airlines. For the past decade, their focus has been on developing their flagship software suite, RAAS (Remote Aviation Access System). But now they’re turning toward their marketplace in earnest. (more…)

Bill Moggridge: 1943-2012

September 17, 2012

On Saturday, September 8th, 2012, a giant of the design world passed away after a battle with cancer. Bill Moggridge was co-founder of the ground-breaking multi-disciplinary design studio IDEO, wherein he and his team were pioneers of interaction design and was among the first designers to employ human factors in the design process. He is credited as the designer of the first laptop computer, the GRiD Compass, designed in 1979 and released in 1982.

Most recently, Bill was the director of the Smithsonian’s Cooper-Hewitt, National Design Museum, where he actively continued his passion for advocating the integral role of design in everyday life:

Few people think about it or are aware of it. But there is nothing made by human beings that does not involve a design decision somewhere.

He will be missed.

Voting Types

September 22, 2011

things we like / diversions: elections and typography

We were pleasantly surprised by the Elections Ontario graphics for the the 2011 Provincial Election; a classic, high-contrast palette of black, white, and yellow (except for the neon orange on the Notices of Registration… certainly gets, and keeps, your attention), cute illustrations, and all type set in Gotham Rounded.

Yes, Gotham, the George Clooney of typefaces. Predictable, familiar, and so very, very handsome… friends with Obama. But it’s really popular and gets used everywhere, and so is getting a little tiresome.

But so very, very handsome. (more…)

thinking / type notes: din

If you live in Thunder Bay, or have seen tourism advertisements for the city, then you have seen this typeface. You probably see it several times a day anyway because it’s a very popular typeface, but the reason we’re bringing to your attention as the first of our ‘type notes’ series is because it’s currently the typeface used by the Corporation of the City of Thunder Bay in any of its visual communications. It is called DIN. (more…)

things we like: Thunder Pride Week

From June 5 to June 12, Thunder Bay will be doing something it has never done before: celebrate the LGTBQ community of Thunder Bay and the diversity of all our communities.

Visit the Thunder Pride website for more information, especially the many different activities you take part in to celebrate diversity in Thunder Bay

thinking: a brand is not something you can design.

You may be saying to yourself: “But we hear about branding all of the time. Lots of companies do branding.”

They might think they do, but they don’t. No one company can do branding, for themselves or for anyone else.

So if branding is not a service anyone can offer, but branding is indeed something applied to a company, then who does it?

To a degree, you do. Your friends do it, and everyone else in the world for that matter, each in their own way. We do it too, not as a company but rather as individuals just like you. We certainly wouldn’t dream of billing for it, that’s for sure. Here’s why: (more…)