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Work to Code

January 18, 2011

things we like: tom sachs’ “10 bullets”

We wish all employee videos were like this. Well, no, that would be boring, so never mind.

We still like this.

Like this? Hit the jump: (more…)



new work: signature financial website redesign

Signature Financial logo

A new website for Signature Financial, a Thunder Bay-based accounting and professional office services company serving the region and beyond. The redesign is a better reflection the company’s current offerings as well as their current character.

(more…)



The Colour of Theory

December 22, 2010

new work: “cultures of militarization” cover design

York University’s TOPIA: Canadian Journal of Cultural Studies is just that: a scholarly journal in cultural and Canadian studies, providing a venue for current research in cultural studies for scholars who share a concern with cultures, nationalities, technologies, environments, identities and the politics of space and time. Issue #23-24, Cultures of Militarization, is the latest in over 10 years of publication. eleven-seventeen has been providing cover design for TOPIA for many years, though this special double-issue presented a number of new opportunities worth mentioning. (more…)



diversions / things we like: 8-bit and chiptunes music

For some, especially those who played video games throughout their lives, there’s nothing quite like those familiar sounds of 8-bit bikes burning out, Mario going down a warp tube or a pixelated sprite throwing a punch. These sounds, and the music that played alongside the games have been influencing musicians everywhere, finding many incorporating the blips into their electronic music. From these tones ‘8-bit’ or ‘chip-tunes’ music was born and has been developed, harnessed and growing since early video gaming and data processing. (more…)



Happy 11-17 Day!

November 17, 2010

diversions: eleven-seventeen day

eleven-seventeen day

Seeing as it’s November 17th and our name is eleven-seventeen, it just makes sense that we should declare this World 11-17 Day in our honor!

How you choose to celebrate 11-17 day is up to you, but we recommend some of the following: (more…)



new work: Save a Heart Ball

Save a Heart Ball

Not too long ago, every single patient in Thunder Bay and region who needed angioplasty had to go to another centre to receive treatment, such as Winnipeg or Toronto. Given that Thunder Bay is geographically isolated, travelling so far to receive treatment was inconvenient, expensive, stressful for everyone involved, potentially risky, and made recovery problematic.

In response to this crisis, the Thunder Bay Regional Health Sciences Foundation created the Northern Cardiac Fund to expand local cardiac care services. In 2005, the Save a Heart Campaign was conceived to assist in the fund-raising and awareness-raising effort, culminating in a gala event every November, the Save a Heart Ball. (more…)



things we like: nordkyn

Nordkyn logo

An idle mandate of eleven-seventeen is thinking about, identifying, and cataloging a visual ‘grammar’ of our region; the various shapes, colors, themes, and other visual details that are characteristic of Thunder Bay and the surrounding region. So, naturally, we look to other ‘northern’ areas to see how they’re expressing their identities. The new Nordkyn tourism identity by Oslo’s Neue (for the most northern point of mainland Norway) is a supreme example of how design elements can expressively reflect the character of a place. In the case of Nordkyn, it’s “Where Nature Rules.” (more…)



Bringing the Layers Together

September 16, 2010

new work: thunder bay film experience

Thunder Bay Film Experience logo

The Thunder Bay Film Experience is an online resource for local and out-of-town film producers to find talent and locations in Thunder Bay and region. It also provides an overview of the region’s burgeoning film community, including its long history and its impressive list of films currently in production. In essence a film commission, the idea was initiated by a coalition of local film producers and brought to life by Thunder Bay Community Economic Development Commission (CEDC). eleven-seventeen was brought in to provide a website content strategy and design to satisfy the needs of a diverse film community. The design had to work within the City of Thunder Bay’s content management system, and be supported by an identity system to protect the project as it grows. (more…)



Something NEW

September 3, 2010

new work: Northwest Employment Works

Northwest Employment Works

When the Province of Ontario unveiled its new Employment Ontario training and placement programs, many service providers needed to make some identity changes to better reflect their new mandate. Job Connect, the largest employment service provider in Northwestern Ontario, chose us to help them make this shift with a new identity and collateral, including visual identity standards. (more…)



Caves of Commerce

June 7, 2010

thinking: “oh, look honey, another box store.”

Thunder Bay’s Intercity area is a commercial developer’s (and realtor’s) wet dream: dozens of flat, undeveloped acres sandwiched between two car-dependent city-regions. You couldn’t make that up. Naturally, this is where the box retailers are making their inevitable home.

Leon's Furniture

Leon's Furniture construction on Water Street.

For some, this development has been cause for concern, specifically as an economic (and social) drain on the downtown cores of Port Arthur and Fort William. We can’t really comment on that; we’re not economists. Our concern is more centered on how these buildings are so consciously removed from the cultural landscape of the region. (more…)