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Voting Types

September 22, 2011

things we like / diversions: elections and typography

We were pleasantly surprised by the Elections Ontario graphics for the the 2011 Provincial Election; a classic, high-contrast palette of black, white, and yellow (except for the neon orange on the Notices of Registration… certainly gets, and keeps, your attention), cute illustrations, and all type set in Gotham Rounded.

Yes, Gotham, the George Clooney of typefaces. Predictable, familiar, and so very, very handsome… friends with Obama. But it’s really popular and gets used everywhere, and so is getting a little tiresome.

But so very, very handsome. (more…)

2 comments.
Categorized as diversions, things we like.


DIN: A German Typeface for Thunder Bay?

August 1, 2011

thinking / type notes: din

If you live in Thunder Bay, or have seen tourism advertisements for the city, then you have seen this typeface. You probably see it several times a day anyway because it’s a very popular typeface, but the reason we’re bringing to your attention as the first of our ‘type notes’ series is because it’s currently the typeface used by the Corporation of the City of Thunder Bay in any of its visual communications. It is called DIN. (more…)

2 comments.
Categorized as thinking, type-notes.


Celebrating Together

June 7, 2011

things we like: Thunder Pride Week

From June 5 to June 12, Thunder Bay will be doing something it has never done before: celebrate the LGTBQ community of Thunder Bay and the diversity of all our communities.

Visit the Thunder Pride website for more information, especially the many different activities you take part in to celebrate diversity in Thunder Bay

No comments just yet.
Categorized as things we like.


Derrida on the Stoa: Branding as Myth

May 11, 2011

thinking: a brand is not something you can design.

You may be saying to yourself: “But we hear about branding all of the time. Lots of companies do branding.”

They might think they do, but they don’t. No one company can do branding, for themselves or for anyone else.

So if branding is not a service anyone can offer, but branding is indeed something applied to a company, then who does it?

To a degree, you do. Your friends do it, and everyone else in the world for that matter, each in their own way. We do it too, not as a company but rather as individuals just like you. We certainly wouldn’t dream of billing for it, that’s for sure. Here’s why: (more…)

12 comments.
Categorized as identity, thinking.


Work to Code

January 18, 2011

things we like: tom sachs’ “10 bullets”

We wish all employee videos were like this. Well, no, that would be boring, so never mind.

We still like this.

Like this? Hit the jump: (more…)

Only 1 comment so far.
Categorized as things we like.


A Distinctive Website for a Distinctive Company

January 14, 2011

new work: signature financial website redesign

Signature Financial logo

A new website for Signature Financial, a Thunder Bay-based accounting and professional office services company serving the region and beyond. The redesign is a better reflection the company’s current offerings as well as their current character.

(more…)

No comments just yet.
Categorized as new work, website design.


The Colour of Theory

December 22, 2010

new work: “cultures of militarization” cover design

York University’s TOPIA: Canadian Journal of Cultural Studies is just that: a scholarly journal in cultural and Canadian studies, providing a venue for current research in cultural studies for scholars who share a concern with cultures, nationalities, technologies, environments, identities and the politics of space and time. Issue #23-24, Cultures of Militarization, is the latest in over 10 years of publication. eleven-seventeen has been providing cover design for TOPIA for many years, though this special double-issue presented a number of new opportunities worth mentioning. (more…)

No comments just yet.
Categorized as graphic design, new work.


8-bit and chiptunes music? I’ll byte!

December 14, 2010

diversions / things we like: 8-bit and chiptunes music

For some, especially those who played video games throughout their lives, there’s nothing quite like those familiar sounds of 8-bit bikes burning out, Mario going down a warp tube or a pixelated sprite throwing a punch. These sounds, and the music that played alongside the games have been influencing musicians everywhere, finding many incorporating the blips into their electronic music. From these tones ’8-bit’ or ‘chip-tunes’ music was born and has been developed, harnessed and growing since early video gaming and data processing. (more…)

No comments just yet.
Categorized as diversions, things we like.


Happy 11-17 Day!

November 17, 2010

diversions: eleven-seventeen day

eleven-seventeen day

Seeing as it’s November 17th and our name is eleven-seventeen, it just makes sense that we should declare this World 11-17 Day in our honor!

How you choose to celebrate 11-17 day is up to you, but we recommend some of the following: (more…)

7 comments.
Categorized as diversions.


Getting to the heart of it.

November 8, 2010

new work: Save a Heart Ball

Save a Heart Ball

Not too long ago, every single patient in Thunder Bay and region who needed angioplasty had to go to another centre to receive treatment, such as Winnipeg or Toronto. Given that Thunder Bay is geographically isolated, travelling so far to receive treatment was inconvenient, expensive, stressful for everyone involved, potentially risky, and made recovery problematic.

In response to this crisis, the Thunder Bay Regional Health Sciences Foundation created the Northern Cardiac Fund to expand local cardiac care services. In 2005, the Save a Heart Campaign was conceived to assist in the fund-raising and awareness-raising effort, culminating in a gala event every November, the Save a Heart Ball. (more…)

No comments just yet.
Categorized as graphic design, new work, website design.